On a few occasions, I have received frantic phone calls from potential clients in the midst of launching a business. They are speaking super fast and asking me all kinds of questions:
Hello?! Do you do websites? I am so overwhelmed! I need to launch this business and I need all these things! How much do you charge?!
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…Needless to say, I don’t answer any of those questions (I schedule a consultation for another time, instead). Reason being, that to fuel a fire of anxiety and desperation for my clients’ businesses is not what I aim to do.
These phone calls point to a deeper issue in the world of entrepreneurship and marketing:
The silver bullet for a profitable business
These women calling are often looking for a quick fix—a way to use the internet and digital marketing to sign clients out of thin air; a way to magically not have to do any work and somehow market an amazing program or service.
There are dozens of blog articles out there on Pinterest and other content marketing sites that give out free, half-assed information about how to market your business and create a six-figure business.
However…There is no quick fix.
The keys to marketing your business
I see a lot of people making the mistake of reading hundreds of nearly worthless blog articles about how to do this and how to do that. Meanwhile, they could save a lot of time and energy by working with a coach who is on their team and who can help them learn about business and marketing to develop a sound and profitable strategy.
Here are the keys that I give my clients:
- In-person interactions. When your friends, family, and colleagues know what you do, they will be more likely to refer potential clients to you. When you stand in your power and speak knowledgeably about what you do, people will begin to know, like, and trust you.
2. Create content. I’ll sometimes get emails from clients telling me: I need to create a launch platform! I need to make a webinar! I saw an article that said I need to run Facebook ads!
I love my clients and these are all great ideas and strategies that work. However, when (a) your list is dismal (b) you’re not creating any content for your list, who are you going to send the webinar to? To whom will you launch?
When that’s the case, you’re putting the horse before the carriage. The first step is to build your list and create relationships where people can begin to know, like, and trust you.
I tell those clients: When in doubt, record a video. When in doubt, ask for a referral. When in doubt, write a guest post. When you don’t know what to do next, CREATE CONTENT. CREATE VALUE. BE OF SERVICE. DRIVE TRAFFIC to your opt-in. This is how you build your list, and build trust with your leads.
3. Focus. Choose three marketing strategies that work for you and be consistent. It’s harder than it sounds, and it takes energy to focus your attention. Choose your most productive time of month (as women we have about 2 weeks that are highly productive in the follicular phase right after the period. It could be different for you depending on your hormones and cycle). Plan ahead, set goals, and schedule in your content-creation time.
Running a business can simple if you’re focused and consistent, but isn’t as easy as some blog articles make it sound. It takes true dedication, planning, systems, organization, knowing yourself, and knowing your audience.
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